Deceased Lists

Here's why deceased suppression matters

You only get a few opportunities to communicate with important contacts throughout your relationship. There are even fewer opportunities for your message and strategy to inspire them to take action. You want that action to be positive, whether that's to make a donation, buy a ticket to your event, or make a purchase.

Contacting a grieving family can jeopardize your relationship, and sloppy outreach is hard to recover from.

Suppress deceased households to prevent embarrassing communication

It's important to respect the privacy of grieving families. It's also important to be smart about how you re-engage with them.

You can eliminate embarrassing communication with your constituents and donors by suppressing deceased households.

A "deceased match" occurs when we identify one of your records on one of multiple deceased data sources including: consumer opt-in, Social Security Administration, and other public web sources. Matches often mean that you've been trying to communicate with deceased individuals, which can damage your brand and relationships.

Suppressing deceased households has never been easier

Suppressing these households with TrueDeceased has never been easier.  We output details that can tell you who in the household has passed and you can use this to tailor your schedule. You can view a quick guide to getting started here.