How to Avoid Marketing to the Deceased | TrueDeceased

Use deceased suppression before you mail

Sending mail to deceased individuals can be upsetting to the family of the deceased and damaging to your brand. This also contributes to wasted production and postage costs.

Data hygiene tools like TrueDeceased help you maximize the benefits of your direct mail strategy. Routine deceased suppression is a powerful, cost effective tool that helps protect your brand. Once you have updated your mailing addresses with TrueNCOA and segmented your file with TrueAppend, you can use TrueDeceased to suppress deceased individuals before mailing.

TrueDeceased allows you to process your file for free and receive a complimentary TrueDeceased report. Use the report to identify the number of deceased on your file before you purchase and download your results. Even if you've recently suppressed deceased records from your file, you can process with TrueDeceased for free as a final verification.

Address hygiene details from a sample complimentary TrueDeceased report

Deceased suppression prevents embarrassing communication

TrueDeceased will save you from enduring that cringe-inducing moment of reaching out to contacts you didn't know passed away. It helps you maintain relationships, and can even identify if other members of the household have passed away. This helps you tailor your outreach and remain sensitive to the needs of your contacts.

Identify deceased suppression opportunities in minutes

TrueDeceased processes approximately 3,000,000 deceased suppression records per hour, but with quality control and transfer times, an average file of 10,000 records takes about 5 minutes.

Getting started is easy. Register for a free account, upload and process your file, and instantly view our complimentary TrueDeceased report. If you would like to make a purchase after reviewing the total number of deceased matches and hygiene summary, your file is available for immediate download.

Give us a try...

Upload, Paste, or Drag & Drop your data file today for our deceased suppression services and receive your complimentary TrueDeceased Report - no credit card required.

For fully automated hands-off data updates try TrueGivers' CRM Data Hygiene and Enhancement Services.